Henning Lange blog

24/7 Real Media released its Top 10 online advertising and interactive marketing predictions for 2006. Here, the top five predictions:

1. Consumer-generated media will become increasingly attractive to advertisers. (good news for the blogosphere)
2. Advertisers will continue shifting traditional adspend to the web due to an increase in internet use and better targeting/reporting capabilities. (it’s time to do so!)
3. Advertisers, cable providers and interactive marketing experts will collaborate to address ad skipping "The TiVo Effect". (good luck)
4. Brand advertisers will drive the next wave of growth for the paid search market. (the story must go on)
5. Performance-based pricing models will demonstrate the true value of search engine marketing as a lead-generation channel (I bet on)

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