Henning Lange blog

It seems to be that Google completes it’s ABC: analytics, base and now click-to-call followed by desktop, earth, froogle…

As SearchEngineWatch posts Google begins to test a click-to-call advertising program. Of course, the call itself is free to it’s users and advertisers, which will still pay for user’s connection. But one interesting questions remains: Will Google charge per click or per call? If they charge per call they are not far away from offering pay-per-lead and/or pay-per-order mixing up their successful pay-per-click model.

Greg Yardley has first screenshots of Google’s click-to-call ads as well as a link to Google’s FAQ for their click-to-call product.

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