Henning Lange blog

Wow, what a headline on ARD, one of the largest tv-channels in Germany, regarding to my previous work. Is OnVista smarter than Google?

Hard to believe that OnVista could be smarter than Google with it’s hundreds of PhD’s. But still, Ligatus is a good niche approach connecting large marketers who are willing to pay a premium price to get high quantity of qualified traffic with leading publishers taking at least for the moment some butter of Google’s bread. It will be interesting to see how this story is continuing…

Do you know any other performance marketing approach outperforming AdSense?

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