If you want to follow how Ormigo develops check out the Ormigo blog which is now online. Please, note that we keep the Ormigo blog in German at the moment.
For further questions, please, feel free to contact Oliver or me.
Seth Godin, author of six bestsellers as "All Markters are Liars", talks about flipping the funnel and turning your customers into a megaphone/salespeople instead of spending millions of ad dollars to convince them every time you launch a new product.
He talks about the Fashion/Permisson Complex meaning that you need a
product which gives you users permission to tell them about your next fashion/product. Once you have their permission you have potential customers and fans talking about your new product. To get their permisson you need the right story at the right time and the right place.
In his speech at Google he mentions that Google still misses permisson assets while Amazon has 16 Million permissons of users reading their mails.
In his point of view Web 2.0 is not about AJAX or better technology but about solutions
which works better the more people use it. In this case users have a selfish motivation to tell their friends
about it allowing for faster growth (e.g. e-bay, myspace).
For more information check his speech live at Google or his ebook "Flipping the funnel".
Technorati Tags: Flipping the funnel, Seth Godin, Web 2.0, Google
As Michael Arrington from Techcrunch puts it "Newsvine is perfect". Yes, it’s an awesome web 2.0 application allowing it’s members to read, chat, discuss and comment any news as well as to easily write news, publish an own column or just seed links to interesting articles.
The best: Each author gets 90% of his column’s revenue as well as 10% of the revenue of his referred friends. Brainstorming serveral business ideas within the last two years I asked myself how to track revenues, especially Google AdSense, within such a system. Has anyone an idea?
Maybe Aquantive founder Nick Hanauer who funded newsvine.com with ESPN.com CEO Mike Slade has found a solution to track and pay out any ad revenues efficiently, or do they just include Aquantive ads?
Newsvine has a very good regional function allowing for fast and worldwide growth. Congrats!