« Ormigo at Gruenderszene.de
One laptop per child! »
<<<<<<< .mine

Google buys Doubleclick for US$ 3.1 Billion

=======

Google buys Doubleclick for US$ 3.1 Billion

>>>>>>> .r10220

There have been lot’s of rumor, now their is certainty. Google once more gains the bidding battle against AOL, Microsoft and Yahoo and buys Doubleclick for $US 3.1 billion in cash. This is another big step for Google to become the ultimate advertising operating system of the universe or as Google states: “The next step in Google advertising.”

There is a good post by Morrision on the meaning of this aquisition. One thing is clear: The air for all middlemen in the advertising industry is getting thinner.

This entry was posted on Saturday, April 14th, 2007 at 5:17 pm and is filed under Acquisitions, Web business. <<<<<<< .mine You can follow any responses to this entry through the RSS 2.0 feed. ======= You can follow any responses to this entry through the RSS 2.0 feed. >>>>>>> .r10220 You can leave a response, or trackback from your own site.


Parse error: syntax error, unexpected T_SL in /var/www/henninglange.com/wp-content/themes/default/comments.php on line 11