Today, OnVista has sold our former project Ligatus which we started in 2003 for 18.75 Mio. EUR to Gruner & Jahr. Hope everyone is happy with this deal and our former colleagues might stay longer than the next 6 months in Cologne.
Here you find more details on this transaction.
There have been lot’s of rumor, now their is certainty. Google once more gains the bidding battle against AOL, Microsoft and Yahoo and buys Doubleclick for $US 3.1 billion in cash. This is another big step for Google to become the ultimate advertising operating system of the universe or as Google states: “The next step in Google advertising.”
There is a good post by Morrision on the meaning of this aquisition. One thing is clear: The air for all middlemen in the advertising industry is getting thinner.